Bloomr.SG | Greater Content. Real Conversations. Actionable Insights — accelerator

  Bloomr.SG MCN Accelerator is BACK!

Yes, bigger and better!

The Bloomr.SG MCN Accelerator was launched in 2021 to engage and help local talents build sustainable careers in social-first content. 75% of the new-found Youtube channels since became eligible for monetization.

This year, Bloomr.SG MCN Accelerator continues to pillar on 4 key functional verticals - education & training, resources & recognition, content & IP development and monetization services. The program is supported by a range of industry partners including YouTube, Meta and the Singapore Association of Motion Picture Professionals. Led by professionals, the syllabus will consist of a minimum of 12 basic and advanced workshops such as hands-on learning and interactions with course mates, conducted across a year. These include


BASIC TRAINING MODULES

i. Introductory Workshops

Hear from YouTube experts on the basics of creating high quality content.

ii. Content Strategy

Adopt the best practices to achieve success with the target audience and sustain as a content creator.

iii. Production

Fundamentals of conceptualizing and scripting, preparing for shoots, framing, lighting, sound, editing and livestreaming etc as well as equipment usage

iv. Channel Optimization

Educate potential creators on a range of topics such as content trends, community engagement, fanbase management, analytics, and storytelling etc.

v. Money & Business

From promoting your content channel to merchandising, learn the ropes of the trade.

vi. Policies & Broadcast Guidelines

On community guidelines, copyright fundamentals as well as permissions management, navigating codes of practice, claims, disputes and copyright takedowns.

 

ADVANCED TRAINING MODULES

Catered for more experienced content creators whom did not undergo formal training or anyone with at least 80% completion rate of the full Bloomr.SG MCN Accelerator program.

Eligible participants will receive an e-certificate and qualify for the Call for Proposals (CFP).

Last year, we witnessed how the mix of amateur, up-and-coming and experienced creators collaborated to pitch to clients and saw concepts turn to completion. Examples of capstone projects include ‘’Missing Piece’’ by TrevMonki x Let’s Talk Folks as well as ‘’OMG Pranked!’’ by MiniMoochi.

Program graduates also saw 3 wins and 17 nominations across 14 video award categories at The Pinwheels, including Wah! Banana, UXM, Dargoyaki and The Mockingbird News Channel. 88% of them have progressed to work on client campaigns and Mediacorp productions after 12 months. 

Being a Bloomr.SG MCN Accelerator graduate demonstrates to future employers and / or clients that you are equipped with current knowledge and skills of content creation.

Bloomr.SG hopes to help contribute towards building a thriving e-content ecosystem within and eventually beyond the shores of Singapore. Are YOU onboard?  

Wavering? Check these out – FAQs 2023,  Creator Selection Process, Studio Sessions and Bloomr.SG x Singtel 5G workshop!

+ FAQs

REGISTRATION PROCESS

How do I apply for the Bloomr.SG MCN Accelerator program and by when?

Apply here. Please provide all necessary information and samples of your work. Entries have to reach us by 24 May and then on a rolling / qualifying basis.

What are your prerequisites?

You are based in Singapore, tertiary-educated and at least 18 years old.

You regularly create and upload content on social media platforms.

Trainees must fulfil minimum 80% attendance requirements to receive a certificate of participation and qualify for the Call for Proposals (CFP). Those who exit the program without a valid reason will not be allowed to rejoin.

How much would the program cost me?

Nothing. They are free unless otherwise stated.

I am registered. Now what?

You will receive a confirmation email shortly. If you are a good match, our folks will reach out. Do check @bloomr.sg out on socials to see what we have been up to in the meanwhile!

Can I reapply if my application gets rejected?

Yes! Make sure you met our program criteria and we are more than happy to reassess your application if necessary.

HOW BLOOMR.SG MCN ACCELERATOR WORKS

Will there be an orientation session?

Yes, there will be an orientation session held during August to delineate and clarify how the Bloomr.SG MCN Accelerator will work on a bi-weekly, monthly and quarterly basis. You will also get to meet other program participants and the Bloomr.SG team.

How do I access my course? Who will be my classmates?

With like-minded individuals from all walks of life, courses will be conducted online and offline. There is no need to purchase textbooks. However instructors may recommend or suggest resources for further reference.

How often are the classes conducted?

Twice a month. If there are any changes, we will update you via emails or texts.

What should I do if I cannot make it to a few workshops / training sessions?

Alert the Bloomr.SG team. To earn a digital certificate of completion and qualify for the Call for Proposals (CFP) you need to make it to 80% of the workshops and sessions. Otherwise sign up for the Bloomr.SG MCN Accelerator in the following year. Arrangements for the Advanced classes can be made separately but may have additional requirements to fulfill (at zero cost).

COURSE COMPLETION

So I’ve graduated from Bloomr.SG MCN Accelerator. What’s next?

You will receive an e-certificate of course completion if you meet the 80% attendance policy. It allows everyone to celebrate your achievement on social media and website.

You shall remain part of the Bloomr.SG MCN to explore ad opportunities or we could pitch you to potential clients, until you choose not to renew the yearly agreement with us.

You are also eligible to take part in the Call for Proposals (CFP).

What is Call for Proposals (CFP)? What type of support will I be given to create content and secure job leads in future?

The Call for Proposals enables program graduates to develop monetizable capstone projects with on-site / virtual support from Bloomr.SG Mediacorp. Besides coursework and attendance, you have to make original content every week. These tasks will evolve to become new IP development collaborations with established creators, providing trainees an opportunity to become part of a professionally produced content series – and generate money out of creative partnerships and brand sponsorships with Mediacorp’s clientele.

If your content follows the Public Service Broadcast Standards, it will be onboarded onto Mediacorp’s meWATCH platform - another income stream attained.

I have more questions! How?

Direct them to bloomrsg_mcnacc@mediacorp.com.sg or slide us a DM on socials.

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